Tell us about that product or service you offer. What drove you to create it? Can you remember the moment you decided to go for it and put it out into the world? How do you want people to feel when they use it? What about you? What do you love? Any weird quirky quirks we should know about? Who inspires you when you’re terrified- your kids, dog, mom, middle school history teacher?
What does any of this have to do with sales? According to fascinating research by Sprout Social, When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor. Telling your story with authenticity and transparency naturally creates connection with your target market.
Sell Your Story is a three hour interactive workshop for rural entrepreneurs and small business owners hosted by me and Rural Kind Co's brand photographer Brook Hayenga. Research shows that consumers who feel more connected to a brand both spend more per purchase and are more likely to return. Sell Your Story gives attendees all of the tools needed to unlock their unique story and connect more deeply with their target markets across any marketing medium.
During the workshop we'll uncover the unique story of each attendee, identify key components to connect with their audiences, and create the storyboard that will drive their future marketing plans. Most importantly, we'll dispel the common fears that hold many entrepreneurs back from authentically sharing their stories so that attendees can more confidently and authentically connect with their consumers.
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